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Hotel & Accommodation Services Framework

Introduction to Customer Relationship Management

Full Course Fee
Company Sponsored SME
*After funding for Singaporeans & PRs)
Company Sponsored Non-SME
*After funding for Singaporeans & PRs)

What you will learn

  • Manage feedback and data
  • Develop customer relationship programmes and initiatives


Able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 3.

Who should attend

  • Customer facing staff
  • Customer Service Representatives
  • Call Centre Officers
  • Store Advisors
  • Service Crew
  • Supervisors
  • Managers

Methods of Learning

We use a number of experiential methods of learning in this module:

  • Mini-lectures
  • Experiential learning with practical role-plays
  • Exercises and case studies
  • Real-life examples and¬†group discussions


Trainees are required to undertake assessments which may take the form of:

  • Practical Performance
  • Role-plays
  • Oral questions
  • Written assessment

What you will take away with

Trainees who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with the following Statement of Attainments (SOAs) by SkillsFuture Singapore (SSG):

  • Introduction to Customer Relationship Management
Course Dates
  • 7 Feb 2022 (9:00am to 6:30pm)
  • 24 Jun 2022 (9:00am to 6:30pm)
    1 day (8.5hrs)
    Online or In-Person
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Hotel & Accommodation Services Framework Modules

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